Hey everyone, I figured that today I would tell you all about the importance of visual marketing, more specifically in the photography industry. In an industry where you’re showing a static image, it’s important for people to be able to recognize and be able to associate with you, and not just your photos.
Social media is a great way for you to get your work to a wider audience because it allows you to not only show off your work, but see what everyone thinks of you and your work. There are different things you can do on social media to better present yourself on social media, like showing behind the scenes photos or footage. Popular fine-art photographer Miss Aniela markets herself on Facebook by not only showing BTS of her work, but she also allows her audience to comment on her work, and she does her best to respond to as many as possible. By doing this she is involving her community in her work and making them feel a stronger connection to her, and more inclined to stay involved in her work.
Being able to market yourself, and not only sell photos, but a photography experience is what separates good photographers from successful photographers. So moving forward try to look to expand your presence on social media so you not only keep your audience interested in your work, but in your life as well. Good luck!